Making a media kit accessible on your site also increases your own convenience. With the details readily available, it’s easier and more convenient to write a feature. Having a media kit on your website increases the likelihood that a journalist or blogger will write about you. It means more people will be exposed to your brand, and you’ll likely earn a link that passes referral traffic your way.Ī media kit streamlines this in several ways: Accessibility Being mentioned in the media in the form of reviews, announcements, press releases and industry-focused discussions is almost always good for your brand. There are several advantages to creating a media kit, all of which focus on improving the benefits of appearing in the press. If properly assembled and easy to access, a media kit can make it more likely that your business appears in published articles, and increase the correctness and consistency of how your business is presented. The “press” here could be practically anyone, from national news organizations to local bloggers. Related: Media relations insights from “The Fourth Estate” What is a media kit (aka press kit)?Ī media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all organized for use by the press. If you know how to create and popularize a media kit, you can capitalize on its utility, and get featured more frequently and more accurately in the press. It’s the not-so-secret source of high-resolution images, detailed information on how and why the company started and even quotes to make the article more immersive. It is important to have a biography about your organization and also its leaders.Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. Additionally, FAQs encourage participation from donors and volunteers, as it makes your organization easier to understand and seem more “down-to-earth”.īiographies put a name and face with your nonprofit, humanizing it and making it more accessible to the people who read about it. Some nonprofits have one fact sheet, summarizing their organization as a whole, while others, usually larger nonprofits, have a main fact sheet, and shorter program-specific fact sheets.įAQs help eliminate basic questions that a reporter may ask during an interview, leaving more time to focus on key organizational messages that you wish to convey. Here are three basic documents each nonprofit should include in a media kit:įact Sheets concisely describe your organization’s mission to its key publics. A lack of a media kit may cost not only the story, but keep thousands of readers and potential donors from learning about your organization. Therefore, it is more important than ever for nonprofits to be prepared to do the reporter’s homework and ensure the key messages and correct facts are researched and made readily available. Reporters no longer cover beats like the local nonprofit community as they did in the past. While you may be able to predict what events a reporter may be likely to attend, you will never know when a reporter will call, wanting to run a story on your organization, and asking for specific information on a moment’s notice. Media kits are an essential tool for sharing key points about your organization with the media.
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